MENTAL MATTERS
freelance | rebrand | 2025
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How might we rebrand the mental health foundation, Mental Matters Mission, to authentically fundraise money & reach the community?
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Refined Logo + Wordmark | Website | Illustrated Iconography | Marketing Materials
Everyone Deserves to Smile is a student-led mental health campaign conceptualized by Brooklyn Towe, aimed at increasing access to care while reducing stigma on campus.
I developed a series of hand drawn stickers as a low-cost, scalable way to translate awareness into action. Designed to be highly visible and easily distributed, the stickers function as both a fundraising mechanism and a social signal, encouraging conversation and collective support among students.
