freelance | brand identity & website | 2025
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How might we rebrand the mental health foundation, Mental Matters Mission, to authentically fundraise money & reach the Cincinnati community?
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Refined Logo + Wordmark | Website | Illustrated Iconography | Marketing Materials
Mental Matters
An uplifting rebrand for a local non-profit dedicated to funding mental health care for youth in Cincinnati, Ohio.
The Mental Matters rebrand began by revisiting the name and logo, simplifying the identity to feel more immediate, approachable, and easier to connect with. From there, the visual system expanded through uplifting typography and color, paired with hand-drawn illustrations that reflect the warmth, optimism, and human nature of the nonprofit’s mission.
Everyone Deserves to Smile is a student-led mental health campaign conceptualized by Brooklyn Towe, aimed at increasing access to care while reducing stigma on campus.
I developed a series of hand drawn stickers as a low-cost, scalable way to translate awareness into action. Designed to be highly visible and easily distributed, the stickers function as both a fundraising mechanism and a social signal, encouraging conversation and collective support among students.
